OKEANOS \ MADE FROM STONE
"a patented technology that immediately reduces plastic at the source by using calcium carbonate, a naturally abundant and renewable compound."
after having the opportunity to participate in a summer internship for this sustainable and environmentally-driven start up, I got hired as an art director for video production and digital design.
THE CHALLENGE
THE IDEA
THE RESULTS
implementing a video presence and enhancing the digital presence of the brand for different social media platforms, with the goal of increasing brand awareness amongst different channels of communication.
for this challenge, I particularly focused on content consistency and coherence amongst every artwork we produced. I implemented more sophisticated digital art (illustrations, infographics) and translated all of that into our YouTube channel which I created from scratch.
within a year of being in charge of the brand's art direction for both digital and video, our team achieved +200% growth on social media and +10% customer engagement.
before
after
VIDEO
PRINT ADS
SOCIAL MEDIA CAMPAIGN
stone vs. other materials
SOCIAL MEDIA ADS
