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PLAID CIRCUS
A playful brand of non-alcoholic beverages, known for bold flavors, vibrant colors, and a lighthearted approach to drinking—fun without the alcohol.
THE CHALLENGE
Make a non-alcoholic drink brand look effortlessly cool without losing the founder’s playful, anything-goes vision.
THE IDEA
Lean into color as the hero. Each flavor gets its own bold palette, so you can spot it instantly (just like with any great beverage lineup), while still feeling part of one big, vibrant family.
THE RESULTS
A full set of bottles in five flavors, plus matching ready-to-drink cans—each with its own personality, but all unmistakably Plaid Circus.
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